The term networking has become a popular buzzword throughout the business world today. Popular as the term is, however, there’s a lot of misunderstanding about it, how to network effectively, and where your time as a business owner or manager is best spent within the networking arena.
The term networking actually refers to the building of a loose community of individuals bound by mutual trust and common interest. This doesn’t mean that everyone in a particular networking group necessarily operates in the same industry. In most cases, a business network usually goes beyond simple industry affiliations, with the common goal being to give participants an enjoyable method and place to let other business owners, entrepreneurs, and managers know what they do and seek out reputable and quality sources for goods and services. Most networking groups also function as a place to receive constructive insight into business practices and to learn from each other. By actively engaging in networking, you can expand your company’s exposure and exponentially increase the ability to secure customers and clients via referrals. Continue Reading